NEWS

News: Ping – The New Flipkart In-App Chat Feature Launched

Flipkart, the online retail giant launched ‘Ping’ a new in-app chat feature that allows users to chat with each other.Read more...
Flipkart In-App Chat Feature Launched

Flipkart In-App Chat Feature Launched

Flipkart, the online retail giant launched ‘Ping’ a new in-app chat feature that allows users to chat with each other, share product images, wishlists, carts, and also create groups (similar to whatsapp) with their phonebook contacts while they shop.

The idea behind launching this feature, according to Punit Soni – Flipkart’s Chief Product Officer, is to make shopping fun in real life terms by changing the otherwise isolating experience with this app.

Snapdeal, another leading online retail giant, last month also launched ‘Shopo’ a new inbuilt chat app that allows buyers and sellers to interact with each other.

According to Soni, there is a huge shift in the way people use internet since 2007, where about 41% ecommerce happens on smartphones. The number of people buying cheap smartphones has increased, while shopping and message remains the primary things they do. Among 50 million Flipkart users, about 70% of them prefer to shop on their mobile app.

Reference: http://goo.gl/p0Nn4K

SHARE
We bring you the latest updates from the digital marketing world that you need to know
RELATED POSTS
India's advertising spend 2016 @LogicserveDigi
News:By 2016 India’s advertisement spend to grow by 13%
logicserve digital logicnews @LogicserveDigi
Weekend Digital Media News Roundup: Google Phantom Update, Messenger funds transfer, Google new Ad label, Twitter custom profiles, Expert opinion and more
E-tailers go local
News: E-tailers to tackle delivery bottlenecks by developing local delivery channels

Leave Your Reply

*