The much awaited GOSF is nearing its finale…..For seasoned online shoppers, this season‘s GOSF could be a dampener of sorts with low discounts on the offer despite the presence of array of brands. But since Google had wanted to attract first time buyers it had in place a special Rs. 299 section coupled with free shipping and cash on delivery option.
For those following ecommerce trends, these key findings could of much value
GOSF 2014 marked the foray of real estate deals online which met with a tremendous response by Puravankara’ s Greatest Online Sale on Homes and Tata Value Homes.
Apparel sites such as Freecultr, Trendin & Van Heusen recorded a 6 – 10x surge in traffic as well transactions. Van Heusen’s Stellar Collection and FreeCultr’s Rs 299 were highly popular. While Jabong witnessed 8x more traffic compared to GOSF 2013 while its revenues have increased to 4 xs as against those registered on normal days.
Equally impressive performances were noted by ShopClues, Dineout. On the overall, traffic to GOSF witnessed on the first day of the festival easily surpassed the figure it had registered is 2013 on all its four days. Categories which witnessed maximum traffic are electronics, life style products, home and kitchen and even the exclusive launch section.
Though GOSF 014 offered low discounts, an impressive increase in online shopping activity has been recorded highlighting their preference over the convenience factor in shopping along with discount offers. For Google, this initiative has been directed towards bring onboard as many new customers as possible.