LinkedIn, in an effort to increase the relevance of a brand, it has introduced content marketing score tool. In a recent survey with its marketing solutions, the consumers have reveled that 93% of brands use content marketing and 91% thin they are not pursuing it with full capacity.
The new tool will give the brands and consumers a chance to measure their performance and accordingly make further strategies.
This is an incredible move on behalf of LinkedIn for brands. Using this tool brands might be able to create and curate better content.
Link : http://bit.ly/1dzQ5vf