News : Indians spend up to 187 pc on the brands they follow online, confirms a study by Waggner Edstorm.

A recent survey conducted by Waggner Edstorm Communications, titled ‘Content Matters: The Impact of Brand Storytelling Online in 2014’ states that Indians spend more on the brands they follow online.

Some key information :

  • 72% of Indians surveyed follow their favourite health care brand on social media channels
  • Multi-channel story telling is central for brands

LogicSpeak :

These studies prove that ‘content is the king, especially in social media platforms’ and the importance of integrating content strategy for your brand. A strong content strategy will enable in maintaining the online reputation of your brand and engage conversations for your consumers.

Link : http://bit.ly/KRKgvJ

 

India Second Largest Market For Mobile Ad Monetization; Android Tops

The mobile advertisement  race for the year 2013 has come to an end and Android seems to have won the race in the smartphone category, and amongst countries India has come out as the second largest market for mobile advertisements, in terms of monetization, according to a recent report.

Link : http://bit.ly/LONkc8

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