News : Huge growth in store for in-app mobile messaging and more

Huge Growth in Store for In-App Mobile Messaging

In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in this category will reach US$16.9 billion by 2018, up from $3.5 billion last year, the consulting group found.Smartphones currently account for approximately 70 percent of in-app ad spend, Juniper said, but that ratio is expected to change over time as tablet use claims a bigger portion of the mobileecosystem

Link: http://bit.ly/1au97vN

 

Rocket Internet-backed Printvenue looks beyond India, ventures into Singapore

Printvenue, a Gurgaon-based printing solutions venture backed by incubation-cum-global investment firm Rocket Internet, has forayed outside India by establishing a separate country specific site for Singapore. The site was launched a few months ago and is already contributing around a sixth of its revenues.

Link: http://bit.ly/1dcoGZ2

 

Facebook Launches Indian Political Interest Lists Ahead of Assembly Elections

Users can now follow what elected representatives of States are saying via the ‘Interest Lists’ feature that Facebook has introduced. The Facebook Indian Political Interest lists include that of Indian Political Parties and Indian Political leaders on Facebook.

Link: http://bit.ly/1b7maDu

 

Is Reporting Really Analytics?

Yes. Reporting is analytics. Now that I have your attention, let me explain the rationale behind my conclusion.

Link: http://bit.ly/1fDZ4Mq

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