Flipkart, the ecommerce giant is in talks to bag a digital mapping company, MapmyIndia. This deal is expected to strengthen the customer analytics and logistics of Flipkart.
There is not much clarity about how much Flipkart will shell out. However, according to the sources it is said that the deal size would be around Rs. 400 – Rs. 500 Crore. The MapmyIndia investors have a stake of around 25% and the deal would allow them to get an exit and allow promoters to retain some stake.
Rakesh Verma, the MapmyIndia founder said that the company has been independent and continue to remain independent.
According to Industry trackers, ‘location’ has become crucial to understand the consumer behaviour. Therefore, MapmyIndia’s database across all small towns and big metro cities would come as an asset to the ecommerce companies. It can help them to ensure deliveries are done effectively and also guide them how to set up warehouses and hyper-local distribution.