Facebook has officially announced that it has began to test Ads on third-party mobile apps. This is a part of a bigger strategy of focusing on mobiles. This will enable Facebook to take necessary steps in ensuring its mobile apps are solid, and to keep in pace with the growing possibilities in the world of mobile marketing. It is already using Facebook Exchange as a platform to identify user interest for target based Ads.
Similarly, Twitter has also brought the mobile advertising company Mo Pub to make the optimum use of this space.
LogicSpeak : An article on TechCrunch has stated that mobile spending might hit $18BN In 2014, rising to $42BN by 2017. At this pace, mobile seems a lucrative and a must-be market for any online marketing, social networks agency. It is time to go Mobile all the way!
Link : http://tnw.co/1jpeOTY
Baby Products Retailer FirstCry Looks to Open 50 New Offline Stores in 12 Months
Kids and baby products retailer FirstCry seems to be betting heavily on the online-offline hybrid model. The company will be scaling the number of offline stores to reach a total of 100 in the next 12-13 months, a top executive told NextBigWhat.
Link : http://bit.ly/1c5QYZI
Facebook Challenges Google With Its Own Mobile Ad Network
Facebook is now delivering online advertisements directly to mobile software apps that operate outside the popular social network, a move meant to improve the relevance of ads on mobile devices and give app developers a better way of making money.
Link : http://wrd.cm/1jpfcls