The aim of the app is to curate relevant articles, photographs etc based on the reader’s choices. This is an attempt to take online connectivity among Facebook users to next level. Being the first app from Facebook Creative Labs, an initiative to let smaller teams within Facebook build stand alone apps. In short, ‘Paper’ will be Facebook’s start at being a modern day newspaper.
Facebook’s ‘Paper’, takes content curation and personalisation to the next level. For now there are no Ads in the application, but as and when they start, it can be good news for marketers.
Link : http://tcrn.ch/1nGIRak