So, BIG news this morning is WhatsApp being acquired by Facebook for an obscene amount making the Ukrainian founders of WhatsApp billionaires! CEO of world’s leading social networking site, Mark Zuckerberg, was quoted, “WhatsApp will help us do this by continuing to develop a service that people around the world love to use every day.” While WhatsApp’s founder and CEO Jan Kourn assured the world of complete privacy and absolutely no interruptions with any sorts of ads. The news has drawn mixed reactions from the entire world more so from the users of WhatsApp who are questioning about privacy of their data, considering Facebook’s recent moves of making people more searchable on Facebook.
For digital marketers it will definitely be a wait and watch situation, until Facebook rolls out exact plan about its integration with WhatsApp. Both the platforms being huge part of daily lives of people across globe, the acquisition proves to be huge potential of increasing your brand’s reach my multifold.