The market place will enable local merchants to sell their products through this platform. The move is aimed at market penetration in smaller towns and cities. The company is looking forward to sign up to 500 vendors within the first year of operations. The co-founder shares that, they will continue selling branded products through its inventory model and give space for the local marketers to sell via the marketplace.
E-commerce players like Flipkart and Snapdeal already follow the marketplace format. It was just about time that other famous portals join the bandwagon. This highlights the trend of integrating local markets with online ones. In all a move beneficial for both the consumers as well as e-commerce portals.
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