Last month, Search Engine Land had dropped hints that it might introduce a few changes in the Quality Score reporting and much to the advertisers delight, the changes are implemented. Google, recently added seven new Quality Score reporting columns, which are specially implemented to improve visibility.
By bifurcating the data on the day by day basis, the advertisers can see how end-of-day Quality Scores have change over a period of time. However, take note that ‘Qual. Score’ column will provide you the details of the current quality score even as you are looking at the score in a different date range.
If there are not enough impression or click data to report, the advertisers will not get the score report card. In addition, advertisers, with the new update will not need to hover over the little bubble icon to get the feedback on the current Quality Score Factors. With the new update, the new column shows the score breakouts for:
- Ad Relevance
- Landing Page Experience
- Expected Click-through Rate
The new Quality Score columns are also made accessible for advertisers with manager level account and it will soon be available in AdWords’ Report Editor. Google had earlier made this level of Quality Score data available through AdWords API in March 2016.