If you are into retail advertising, one of primary objectives for you would be to reach to the potential customers at the right time and with the right product. The best way to accomplish this and to increase sales in to be visible the customer at the exact time when they are deciding to purchase the product or not. Currently, retail business is huge in the US and also one of the fastest-growing industries in the Europe. Analysts suggest that the retail business is expected to grow by £215.38 billion in 2017.
With such huge growth expectation, it has become more than important than ever before for the retailers to keep the customers engaged throughout their entire shopping experience. For all the retailers out there, the following four tips will greatly help you in accomplishing this.
- Create a Sales funnel
First and foremost, determine exactly what you want actions you want your potential customers to take and accordingly create smaller steps that would turn them into your customers. Always remember that you would have different people in different stages of the buying cycle at different time.
Set up a funnel where the people who are yet apprehensive about the purchase so don’t push them to purchase. To convert them into your customers provide them some value for sales by capturing their details and then later re-target and re-engage them.
- Make the checkout process easy
The ultimate goal for any retailer is to convert the visitors into customers. Make sure that the checkout page simple without any clutter. Provide a clear direction to the customers and guide them through the payout process.
Don’t pester them with too many questions; ask them only for the essential details. Make sure that you don’t make it mandatory for the customers to register at the website or create an account to make purchase.
- Make it seem genuine
Make sure that you publish customer reviews so that it would give the customers a sense of genuinity and give than extra push to complete the purchase.
- Make it lucrative for the customers
Attract customers with time-based incentives or stock-based goodies, create a sense of urgency in the minds of customers; this would persuade them to take immediate action.