Facebook Tests New Anti-Imposter Security Feature

Facebook is testing a new safety feature that will automatically alert you if it detects another user is impersonating your account by using your account by using your name and profile photo.

What’s new Facebook?

Facebook’s privacy and security has always been a hot topic of conflicting debates and discussions among the wise. With a user interface that allows your friends to see anything on your timeline, it can also unfortunately allow imposters to impersonate your profile, if you haven’t strengthened your privacy settings. For this very reason, Facebook is trying out a new feature that will help pick up fake profiles by sending an alert to the user to provide further legitimate information.

This kind of security measure had risen out of the need to provide more safety to users from doppelgangers or cyber thieves that indulge in extortions of different kind with fake profiles.

Facebook’s Head of Global Safety Antigone Davis spoke to Mashable about how important it was to entrench this feature. “We heard feedback prior to the roundtables and also at the roundtables that this was a point of concern for women,” Davis told Mashable. “And it’s a real point of concern for some women in certain regions of the world where it [impersonation] may have certain cultural or social ramifications.” He also mentioned how Facebook’s policy is contrary to any kind of harassment and that they will work towards making the community a safer hub for socializing and business.

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How it does this new feature work?

This added feature lets Facebook notify you of a suspicious profile and prompt you to provide personal information to verify its authenticity or allow you to identify its genuineness. Although the notification process is automated, flagged profiles are manually reviewed by the Facebook’s team. This particular feature has been in development since 2015 and now live in almost 75% countries of the world.

Along with this new feature, Facebook is also testing new software that will raise the bar for security a tad bit higher. It is testing two new safety features: enabling users to report nonconsensual images and a photo scan feature.  There has been a ban on sharing explicit nonconsensual images on Facebook since early 2012, but the new feature being currently tested will make the reporting experience easier and uncomplicated. Under this feature, if a user reports nudity on Facebook, along with marking it as inappropriate, they will have an additional option of identifying themselves in the photo. Doing as such will surface connections to care groups for victims of social media abuse and support for legal alternatives, along with the rectification from the Facebook’s team on reporting profile violation?facebook features

The latest photo checkup feature was quite similar to the the privacy dinoasaur, that prompts users to check their privacy settings. David told Mashable, that in spite of incorporating cartoons like the blue dianosaur and explanations in lucid lanaguge, some users especially from india and other countries do not always understand the privacy controls. For this very reason, Facebook lets users understand their privacy settings and this new feature by walking them through a step-by-step, easy to learn guide. This feature is now live in India, as well as countries in South America, southeast Asia and Africa.

Reference : http://goo.gl/3JygT3

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements

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