Facebook’s 20% Ad Image text overlay rule, changed.

As per a report in Social Media Today, the 20% Ad Image text overlay rule no longer applies post 22nd March’16.

As per a report in Social Media Today, the 20% Ad Image text overlay rule no longer applies post 22nd March’16. During the period when the rule was mandatory, Facebook had provided its users with a basic grid tool, which would allow them to keep a check on the text overlay.

Without any information or notification, the rules have been quietly dropped. However, the changes are not rolled out for everyone yet. Facebook will gradually roll it out, post its testing. Now that the grid is gone, Facebook has provided a simple guide that points out the level of reach the ad will have, based on the text over the ad Image.  Hence, the users will have to make their own judgement based on Facebook’s feedback over the image reach.

As per the new basic tool, there are four categories of text overlay that will give its users a clear idea of the post’s performance:

  •  Image text : OK
  • Image text : Low
  • Image text : High
  • Image text : Medium

Your image text is classed as OK, mostly if there are no text overlay, excluding the company logo.  As shown in the image below.

Facebook image tool

(img. courtesy : socialmediatoday)

 

Similarly, if it is classified as low, the reach may be further limited. Facebook cites too much of text as a reason for this.  Here is an example mentioned below:

facebook features @LogicserveDigi

(img. courtesy : socialmediatoday)

Same is the case with medium classification. Facebook suggests that the reach will be comparatively lesser  than the images with no texts, as Facebook prefers limited or no next. It even urges the user to consider changing the image.

facebook features @LogicserveDigi

(img. courtesy : socialmediatoday)

If your image is loaded with too many texts, then, Facebook might not consider publishing it, and urge the user to keep the text level minimum to qualify for the ad.

facebook features @LogicserveDigi

(img. courtesy : socialmediatoday)

Here is a list of exceptions on the text that do not impact your ads.

  •  Movie posters, Book covers, Album covers etc.
  • Posters for various events such as Festivals, Comedy shows or sporting events
  • Product images where the whole product can be seen
  • Text-based business calligraphy, cartoon or comics etc.
  • App and game screenshots
  • Infographics or Legal texts

 

So what does it consider as text?

  • Logos: Any text-based one is counted as text irrespective of its size
  • Watermarks and Numbers

 

 

Written By

Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements

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