Social Media Optimization (SMO)

LinkedIn rolls out Native Video Marketing

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B2B marketers would welcome the new move from LinkedIn that allows companies to run native video ad campaigns and run video ads on the site. At a time when Facebook is reeling under data breach issues, the new move is sure to bring in a lot of interest and sustained visibility from B2B marketers who are looking for a viable social media channel to tap into leads worldwide.

How Can Instagram Add Value To Your Business?

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If you are an enterprise and are thinking of switching to an Instagram business profile, now is the right time. With Instagram being slammed for its ever-changing algorithms, the image-sharing social media giant is doing its best to create a lucrative channel for business owners to market their products and services on Instagram.

All You need to know about Instagram‘s ‘New Posts’ Button

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A typical social media feed automatically updates new posts and pushes down the older ones below. The same was the case with Instagram. However, the brains behind the hugely popular social media platform are now testing a new update method for newsfeed. In order to put more power in the hands of the user, they are planning to add a ‘New Posts’ button to the user’s feeds.

New Analytics On Snapchat For Better Audience Insight

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Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools.
Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat.

Instagram Upgrades Its Features with an option to Share Other People’s Stories & More

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For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts.

How To Measure Dark Social Data For Better Marketing Efficacy?

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Dark social is the mode of communicating (mostly one to one, or one to many) using instant messages or other private channels of communication. With its jump in usage, marketers are increasingly seeking interest into the realms of dark social and how it can be utilised to gain richer insights into customers’ pain points or their buying behaviour.