Social Media Optimization (SMO)

How To Measure Dark Social Data For Better Marketing Efficacy?


Dark social is the mode of communicating (mostly one to one, or one to many) using instant messages or other private channels of communication. With its jump in usage, marketers are increasingly seeking interest into the realms of dark social and how it can be utilised to gain richer insights into customers’ pain points or their buying behaviour.

Using Social Media Ad Space for Promoting Brand Loyalty


There are an estimated 2.34 billion people worldwide who use social media platforms every day and rely on such platforms to be informed about the latest happenings of their favourite brands. Not to mention, the consumers use the platforms to connect and share with the friends about all the things they like and enjoy. With such a huge avenue of marketing on social, it is high time for the brands to pull up their socks and use the social media platform to its fullest potential and garner loyalty among both their existing and prospective customers.

How Smartphone Users Engage with Mobile Apps?


People install mobile apps to make their life easier. Moreover, if an app helps serve a specific purpose, people are more likely to use them repeatedly. According to the survey, providing users with a wide array of interesting features and personalisation options are two crucial factors that keep users engaged and help build app preference.