Social Media Marketing

Use Facebook’s Machine Learning For Ad Campaigns The Right Way

Irrespective of the recent data usage scandals engulfing the social media giant Facebook, the fact remains that it sits on a vast treasure trove of user data that simply needs to be harnessed by smart marketers. And what better way to do that than the social media platform’s in-house machine learning algorithms? Here’s how you can run effective facebook ad campaigns with machine learning.

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Social Media Marketing

How can brands use the new Pinterest profile design update to their best advantage

Recently, Pinterest has upgraded profile pages for clients and brands by displaying their best pins as a header picture. While this gives a cleaner client encounter over the stage and profile page itself, there’s additionally a simple method to make use of this update. Here are a few tips and tricks to make your Pinterest profile eye-catching and compelling.

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Social Media Marketing

LinkedIn rolls out Native Video Marketing

B2B marketers would welcome the new move from LinkedIn that allows companies to run native video ad campaigns and run video ads on the site. At a time when Facebook is reeling under data breach issues, the new move is sure to bring in a lot of interest and sustained visibility from B2B marketers who are looking for a viable social media channel to tap into leads worldwide.

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Social Media Marketing

All You need to know about Instagram‘s ‘New Posts’ Button

A typical social media feed automatically updates new posts and pushes down the older ones below. The same was the case with Instagram. However, the brains behind the hugely popular social media platform are now testing a new update method for newsfeed. In order to put more power in the hands of the user, they are planning to add a ‘New Posts’ button to the user’s feeds.

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Social Media Marketing

The indisputable power of video content on social media

Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here’s a look at how video can be utilised perfectly for marketing on social media.

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