Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here’s a look at how video can be utilised perfectly for marketing on social media.
Snapchat is trying to re-establish the platform’s position among the advertisers and influencers. This is the reason why the social media platform is creating new tools.
Now, there is a new analytics update available for the Snapchat influencers. The insights provided by the analytics should help content creators with their approach towards Snapchat.
For quite a while, there has been a competition to be the top social media app among the major players. Instagram looks forward to acquiring that top position. For strengthening its impact profoundly among social media fanatics, the Facebook-owned app has added some new features to its directory, including a feature to share other people’s Stories posts.
Facebook has emerged as one of the most compelling, efficient, and dynamic platforms for business marketing. If you plan to catapult your venture to great heights, Facebook will certainly play a crucial role. The company dropped restrictions on ‘branded content’ and rolled out a unique tagging system.
These days, video is emerging as a great content creation tool that improves the stickiness of your brand’s marketing messages. Under video production, the concept of doing live video by the co-founder or the company’s owner is emerging as a favourable trend to interact better with your target audience in a more streamlined fashion.
Instagram had added the CTA bar which ran through the entire length of the photo’s bottom area. This was done mostly to assuage the advertisers’ fear that more people were not aware of the CTA button option. Some days back, Instagram has introduced a small change to its call to action bar. Read on to find out what’s changed.