Search Engine Optimization (SEO)

Google To Make Phrase-Free Service Ads Possible For Local Businesses

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Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.

Google’s core search algorithms update

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As SEO marketers or business owners, we all have a fair idea about what it takes to rank high on SERP. However, many of us would have been surprised at a shift in rankings without any issues from our end. This may be because of a significant change in Google algorithm update recently.

Voice search in retail: How it will impact customer experiences in the future?

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Voice technology has come a long way and today is used by many for the ease of access and portability it offers. It provides a way for consumers to search for what they want instantly. The increase in adoption of voice technology is sure to provide a better interface and also help companies better their customer experience. Here are some ways voice search will evolve customer experience in the future.

3 AdWords features you’re probably underutilising

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Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.

Internet of Things and Blockchain – The Intersection of Success

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The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.

Secrets Of Successfully Using AI In Your Ad Agency

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Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.

Email Marketing Trends to Look Out for in 2018

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Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.

Move over B2B and B2C; it is the age of P2P now

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Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.

Major Changes to How Google Spends Your Budget

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Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.

Search engine meets chatbots to unlock new opportunities

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Chatbots are being installed by big companies into their sites to have a better degree of customer engagement and faster issue resolution. But can a chatbot be used for a search engine? If yes then how can it be deployed efficiently to bolster the overall searching experience for a user? Read these helpful tips for more info.