Search Engine Optimisation

Internet of Things and Blockchain – The Intersection of Success

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The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.

Secrets Of Successfully Using AI In Your Ad Agency

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Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.

Email Marketing Trends to Look Out for in 2018

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Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.

Focus Your SEO Efforts With Targeted SWOT Analysis

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Search Engine Optimization is a crucial necessity for every business venture today. From colossal enterprises to upcoming startups, no organisation can ignore the significance, benefits, and need for targeted SEO. However, the entire situation gives rise to confusion and critical thoughts. We know that SEO is important and critical to the success of an enterprise. But, do we know where and how to start?

Move over B2B and B2C; it is the age of P2P now

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Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.

Major Changes to How Google Spends Your Budget

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Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.

Search engine meets chatbots to unlock new opportunities

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Chatbots are being installed by big companies into their sites to have a better degree of customer engagement and faster issue resolution. But can a chatbot be used for a search engine? If yes then how can it be deployed efficiently to bolster the overall searching experience for a user? Read these helpful tips for more info.