iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here’s all the details you need to know about this technology.
Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.
With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on.
Voice technology has come a long way and today is used by many for the ease of access and portability it offers. It provides a way for consumers to search for what they want instantly. The increase in adoption of voice technology is sure to provide a better interface and also help companies better their customer experience. Here are some ways voice search will evolve customer experience in the future.
Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.
The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.
Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.
Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.