Search Engine Optimisation

Move over B2B and B2C; it is the age of P2P now

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Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.

Major Changes to How Google Spends Your Budget

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Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.

Search engine meets chatbots to unlock new opportunities

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Chatbots are being installed by big companies into their sites to have a better degree of customer engagement and faster issue resolution. But can a chatbot be used for a search engine? If yes then how can it be deployed efficiently to bolster the overall searching experience for a user? Read these helpful tips for more info.

3 applications of computer vision in marketing

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Computer vision employs AI and big data to drive various marketing objectives like enhancing programmatic video capabilities, unraveling semantics in social media posts and images. Want to check out how this is done in the real world? Then check out a few use cases to understand the prowess of computer vision for marketing

How Brands Can Benefit From Digital Sales Transformation

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Whether you buy an everyday essential or medical equipment, digitised sales processes have completely transformed the way you plan your purchase. Quite naturally, sales officials, marketers, and product developers have to stay abreast of these emerging technologies. Before we dive deep into the nuances, let’s track the significant changes in this regard!