Google has rolled out a new analytics feature called as Google Signals. When you activate this feature, your Google analytics is further powered to display ads in cross device- eligible remarketing campaigns to audiences created on Google Analytics.
Building a targeted and effective AdWords campaign is the right thing to do for marketers to capture qualified leads. Since numerous business owners would be leveraging paid marketing modes, it’s high time to think differently and stand out from the rest of the crowd. Here are some ways to help you create innovative strategies with AdWords.
Earlier this year, Google announced that they were introducing a new feature to the AdWords interface namely Notes. The feature has now arrived and here is how you can get going with it.
The development team at Google AdWords seems to be coming up with new and exciting updates for its beta version of responsive test ads. In the most recent update, advertisers are now allowed to provide more than one headline for an ad.
The recent change in the AdWords interface seems to be creating some ripples in the Pay-Per-Click (PPC) industry. Though it may aesthetically please some, it surely is not pleasant to PPC professionals who rely on it for their revenue generation goals. Here are some simple ways to make the most out of this technology after the changes.
Businesses and publishers will welcome the new move by Google AMP team that has launched some new features recently. One such feature is the ‘Render on Idle’ feature. This will load ads faster and lead to higher ad impressions when the browser is in the idle mode.
Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.
This week, an AI company called Recognant, based in San Jose, California has released an extension for Chrome that informs users if the news they are viewing on the browser is fake. The AI tool is said to have a function which tests the ‘trustworthiness’ of an article or a story.
At a time when the world is raving about Apple’s Siri, Microsoft’s Cortana and Google Now, Is Artificial Intelligence all ready to take over the PPC world by storm? Let us see how machine learning will dominate the future of PPC and how the businesses can leverage from it.
Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.
Many marketers around the world are always looking up ways to avoid click fraud in the Google Display Network (GDN). As long as you are aware of it, you may feel the need to learn proactive ways of securing yourself from such marketing issues.
Marketers are increasingly relying on programmatic ads to push targeted marketing messages to an intended audience. These are proven to generate better results with better precision. With its increasing popularity, programmatic ad frauds have increased.
“We tend to be in groups that closely resemble our own persona. We tend to buy or subscribe to the same things as done by our lookalikes.” This is the underlying philosophy of lookalike modeling adopted by ad agencies and marketers around the globe.
If you are an e-retailer, you need to employ more than one paid marketing strategy to gain shopper attention in a crowded supply space. Here are the top 3 strategies that we have compiled for you to target holiday shopping better.