Pay Per Click (PPC)

Google Chrome’s Ad Blocker is Now Live

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Content marketers and publishers must have been aware of the ad blocker feature Google had announced back in June 2017. In that announcement, Google had made clear that ads that don’t conform to the Better Ads Standards as mentioned by the Coalition for Better Ads, will be blocked by the browser from 2018. True to its word, Google has made this feature live from 15th Feb 2018 onwards.

3 AdWords features you’re probably underutilising

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Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.

How to Improve Display Ad Campaign Targeting?

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Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.

How to tackle programmatic ad fraud?

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Marketers are increasingly relying on programmatic ads to push targeted marketing messages to an intended audience. These are proven to generate better results with better precision. With its increasing popularity, programmatic ad frauds have increased.

Are Autonomous Vehicles the Next Big Marketing Avenue?

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Recently, talks have been doing the rounds everywhere about autonomous vehicles being the next big thing. From the marketing perspective, autonomous vehicles come as a good news as it opens up a broad new marketing avenue for publishers. This implies that the screens of vehicles will now become the space or platform where publishers and advertisers will compete against each other.

Understanding the Customers’ Device Graphs is the key for Targeted Marketing

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In the purview of the growing usage of the different mobile devices among the consumers globally, cross-device identity matching has gained a huge significance among the marketers. The modern day marketers are taking the device graph serious since it provides them a solid foundation for profiling the different users based on their mobile device usage for different purposes.