Pay Per Click

Are Autonomous Vehicles the Next Big Marketing Avenue?


Recently, talks have been doing the rounds everywhere about autonomous vehicles being the next big thing. From the marketing perspective, autonomous vehicles come as a good news as it opens up a broad new marketing avenue for publishers. This implies that the screens of vehicles will now become the space or platform where publishers and advertisers will compete against each other.

Understanding the Customers’ Device Graphs is the key for Targeted Marketing


In the purview of the growing usage of the different mobile devices among the consumers globally, cross-device identity matching has gained a huge significance among the marketers. The modern day marketers are taking the device graph serious since it provides them a solid foundation for profiling the different users based on their mobile device usage for different purposes.