Mobile Marketing

Why Retention Is Better Than Acquisition As A Mobile Marketing Tactic?

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Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.

Going mobile with ecommerce @LogicserveDigi

Going mobile with Ecommerce

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If you have been overwhelmed by the business success of online shopping, here is another dose of adrenalin that will make you excited—its mobile…