Designing customer mapping journey is an excellent way to understand how the people in your company interact with your customers. The map will highlight every important aspect of the purchasing process to provide excellent insights into the experience flow of the customer.
Since the New Year has just kicked off, it is high time for marketers to take cues from the previous year to understand what has worked perfectly for them in 2016 so that they can implement those lessons in the present year.
A study recently conducted on 700 advertisers by Optmyzer revealed that Expanded Text Ads outperformed standard text ads. Here are some factors that prove why expanded ads are a better option compared to standard text ads.