Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.
The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.
Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.