Digital Advertising

iPaaS – All the you need to know about it

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iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here’s all the details you need to know about this technology.

Google Duplex to have built-in disclosure about its ‘Bot’ status

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Google’s recent update created quite a stir when it unveiled the AI based Duplex system at the I/O Conference 2018. The system can actually make phone calls in a human voice for tasks like booking a movie ticket or booking a restaurant table. Instead of the reactive chatbot conversation utilised in customer support functions, the Duplex is designed to be more proactive voice assistant to the users.

YouTube to Discontinue Third-Party Ad Support in EU with GDPR Roll-out

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With the GDPR kicking off on May 21st, YouTube has declared that it will discontinue third-party ad serving based on reserved buys in the continent of Europe. This means that brands which are not using YouTube’s Double-click Campaign Manager will have to retraffic their ads by May 21st just so that they do not experience any issues while displaying video content on the platform.

Salesforce and Google Join Hands to Make Customer Insights Better

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Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.

Internet of Things and Blockchain – The Intersection of Success

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The Internet Of Things aka IoT has been advancing at a quick pace in the recent years. IoT utilises the millions of objects connected over the net, and facilitates information passing and evolves over time, learning each and every second. Blockchain, on the other hand, makes it possible to record each and everything that has been communicated between objects, at that instant, and make the information available to everyone present in the Blockchain network.

Email Marketing Trends to Look Out for in 2018

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Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.

5 Hot Digital Advertising Trends for 2018

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The world of digital marketing and advertising has been going through unprecedented shifts in norms. This is driven by various factors like the GDPR rollout and increasing personalisation of marketing messages. As we move to 2018, let’s check out what 2018 holds for us, digital advertisers.