Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.
Targeting potential prospects and helping them navigate through the purchase lifecycle is an integral part of the B2B sales process. If you are planning to make it big in the B2B sector, here are three most crucial considerations that will help you generate increased ROIs, strengthen the sales team, as well as reach out to targeted purchasers.
Any serious marketer would want to know what the customers prefer and their specific pain points, in order to deliver targeted solutions. And User Generated Content (UGC) offers just that. Here’s some tips for using this content for your programmatic creatives.
Digital marketing experts have seen a flurry of new reports being ported from the legacy version of Google Search Console to the new beta Search console that has completed development and is seeing a limited trial run for now. They now have three more reports added last week. Let’s take a look at what these reports do and how it helps marketers gain useful insights.
The occurrences of depressing news stories is a way of life we surely want to avoid. Google too feels the same way and has made efforts to empower its tech solutions towards the same. Its voice-based Google Assistant will now dole out feel-good stories that will make you feel good and positive all around you.