This week, we connected with Snata Borah from Mondelez International to know about how it feels to work on digital marketing activities for a brand like Mondelez and how her regular routine looks like.
Here’s a sneak peek of her normal working day for you all.
1. How does your normal working day look like?
My day starts with checking emails, which I do on the way to work. This helps me in 3 ways – adjusting my schedule for the day if required, scanning through programmed performance and sales reports, and swiftly browsing through top trends. I am a big fan of journals and planners – they help me keep track of my to-do lists. As most of the day is taken up by meetings, I try and reserve the evening for work related to creating future operating models.
2. What are the most helpful tools according to you that help you get the job done efficiently?
A few would be Google Analytics, Google Search Console, social platforms’ native analytics, Sysomos, Soovle, Hootsuite, MozPro and SEMrush. While there is no dearth of data, the challenge is to read and use it in a way that drives measurable business goals.
3. How did you get into digital marketing? What do you love about your job?
This was a bit serendipitous. I was exposed to the world of digital marketing during the international stint of my management trainee period; I got drawn to it immediately. About a year later, an opportunity came up in the India team, and I lapped it up! Most of my learning has been on the job. What I love about my job is that it’s a heady concoction of numbers and creativity.
4. Tell us about your hobbies? What do you do to unwind from the busy working life?
I am a voracious reader, and I dabble in writing, on and off. I like to cook elaborate dishes over the weekends, and that helps me unwind; my husband invariably gets drawn into these pursuits! I also like to spend long hours in museums in different cities across the world, and I make it a point to go alone because I completely invest myself in it.
5. Any advice for people who want to get into this dynamic digital marketing space?
If you have an analytical bent of mind and enjoy Kubrick movies, you are well qualified for this line of work. Learn as much as you can, then pitch yourself for a role internally within your current organisation. If you’re not already employed, relevant certifications can serve as a good starting point.