Archive for February, 2012
Facebook Actions – The Quickest Turnaround SEO strategy!!
Facebook Action is a new enhancement launched by Facebook to enable its users across various profiles to state their actions to provide them a further access beyond the standard “like” tab. This could mean that users can now specify more about their activities and the location which they are in. This is what Facebook Action could imply at the end user level.
But when seen in a different perspective, the Facebook Action does mean a great deal to the business owner and the social media marketers. In fact, it can be a vital component of their social media strategy which could provide them with immense success or even failure.
The Facebook Action allows the users to state their visit to a particular store, market and share their experience which could mean a shopping trip, an eating experience or for that matter whatever activity they could have undertaken. This action of theirs could be viewed by their friends and commented upon. At times, friends could have themselves embarked upon the same activity or a similar one and post it on the Facebook wall which could be again viewed by those in their network circle.
If this Facebook Action enhancement is utilized in the right manner, it has a tremendous potential to bring the desired success or failure to the social media initiative which in turn surely affects the brand or the business owner.
Customer Engagement – Preferences and Trends
For an SEO, utilizing the Facebook Action to suit customer interactions is what takes top priority. It is through this enhancement that acceptance of the brand’s product or service can be judged and thereby portrayed in a manner in which most of the customer’s wish to view it. Customers are known to prefer just audio or video or a judicious mix of the two when it comes to brand marketing. It would be essential for check out customer preferences and offer the same in order to encourage positive engagement which brings success to the SEO strategy.
Instant Interaction and Direct Channel
Facebook Pages of products and services along with the Action tabs are always directed towards the main website of the business. This provides a platform for both the customers and business owners to interact with each other. With specially developed pages on the business website which relate to Facebook campaigns, the customers can easily arrive here in order to gain more information about the product or service or even place orders. This instant access proves to be vital in customer conversion and retention while providing a channel to satisfy the customer’s request if possible. Even if a single customer visits the business website through the Facebook page or the Action Tab, one can easily expect others to follow suit in the coming times which leads to generation of required web traffic.
Facebook Page and Layout
Facebook allows business owners to design their own page as per their products, services and SEO techniques which in a way give them a great leverage in engaging customers. Customer engagement is one segment of marketing which the business owners would do in consultation of SEO consultants in order to ensure proper web traffic and conversion. At this juncture, the images, video content and the page content should carry apt keywords, meta tags, descriptions and so on in order to entice the customer and increase SERPs to a great extent.
Facebook and its Action Tab are indeed well developed tools which prove to be a vital channel for reaching across customers and enhancing the online presence as well as prospects of the business. In order to capitalize business prospects through this channel, it becomes extremely essential to hire professional SEO companies who are experts in handling social media campaigns.
In India, social media activities and SEO campaigns are being increasingly preferred for enhancing a business’s online presence and reach. It will be quite easy to locate an SEO Company India which is equally proficient in planning Facebook strategies and related social media campaigns and gain considerable web traffic and online business that too in a well planned and phased out manner.
Previous Post : Bright Prospects for SEO Services and Search Engine Marketing (SEM) in the Near Future
Bright Prospects for SEO Services and Search Engine Marketing (SEM) in the Near Future
Recent surveys in Search Engine Marketing reveal positive trends for more than three fourth of the businesses have expressed their intentions to promote their business through SEM. This means SEM is finally getting its recognition along with mainstream marketing techniques. Most business houses are accepting social media marketing is a reliable marketing channel to promote their goods and services.
As businesses get hold of SEO and SEM tactics, they find them to be more reliable and accurate at results and trends can be instantly availed, analyzed and modifications in the marketing campaigns as and when required. This gives more control to businesses as well as marketers to promote themselves with the changing market demands and patterns. Once, the nuances of SEO are clearly grasped by these businesses who wish to spread their business across the borders.
As mentioned earlier, Social Media and Search Engine campaigns provide user specific results, which can be analyzed across various levels and particular parameter, which are what is preferred by the businesses. Data so collected can be segregated as per audience specific content, customer profiles, and geographical wise for in-depth study. The outcome of which could be further used to modify the marketing pattern and SEM strategy and enjoy better ROI.
Social Media is quickly becoming a core element for business houses for search engines are relying upon its data to ascertain the extent or rather level of a particular product or service in the market. What comes to fore, here is the social acceptance of a product or service through which a business can enjoy better page rankings, organic links and even generate more sales. With Social Media focusing on customer’s views and opinions, brand positioning becomes extremely convenient and quite easily feasible. It is this factor, which is considered by search engine in determining the rank of a particular product or service.
More and more people are relying on online searches, especially when purchasing branded products, which draw to the fact that social media is playing a very vital role in determining as well as influencing customer preferences. This is medium is preferred by search engines who have adopted various channels to allow customers to state their preferences and monitor them as well.
Social Media and SEO services are slowly becoming much required activities for any business to enjoy a presence on traditional as well as an online channel. Surprisingly, the number of recommendations, likes, dislikes noted on a product or service goes a long way in building up customer trust and acceptance.
At such critical times, it makes sense to hire professional social media service agencies that offer consultation and campaign strategies. Acquiring knowledge related to SEO and Social Media services and trends is a good way of keeping abreast of the ever dynamic search engine parameters but to implement them on product, service or website is a task which can be undertaken by a skilled SEO and SEM professional.
For those operating businesses in India can look out for professional and agencies offering SEO Services India and initiate their Social Media and SEO in a desired manner to enjoy enhanced ROI on their investment.
Previous Post : Challenges faced by Companies when opting for Social Media Marketing Campaigns
Challenges faced by Companies when opting for Social Media Marketing Campaigns
These days, Social Media marketing is an oft mentioned term especially within the corporate circles for every company wishes to have a visible presence both online and offline. On the other hand till date, agencies are known to take care of a brand right from its inception to the establishment of strong identity within the market. At the same time, brand agencies have played a vital role in guiding the company by giving a brand identity to its products through traditional marketing channels.
Businesses in the emerging Asian nations are keen to try out social media activities and hence often wonder how to go about it and to what extent should they opt for it for they may already be having a brand agency in place to look after certain media related activities.
It is time these business houses do keep pace with those in Western countries and adopt a balanced and workable approach towards social media. In fact, the need of the hour is coordinated efforts and a balanced approach undertaken by both the corporates and agencies which could work wonders for any corporate entity who wishes to establish an image for itself within the market. The key essentials which go in to formulating a social media campaign include the following
Strategy – In the initial stages, social media for most companies could be having a Facebook and a Twitter account and posting product or company related messages on them. But before doing so, it is essential for them to think it or discuss it over whether there should be a single or multiple accounts and what information should be posted on them. This is essential for the company could be a global or a national one or having multiple products and services to promote. Hence, at this juncture the strategy should be clearly chalked out and finalized regarding the number of accounts, the information to be displayed online, frequency of updates and most importantly the person who will be responsible for these accounts.
Content & its Management – In today’s context, content being the core factor in social media, it becomes very crucial to decide on what to promote, when and how. Here, companies need to bear in mind their corporate identity, mission and even products because what each and every content is associated with their products and company after all. To cater to this task, companies need to appoint a manager who is well versed with the company profile. At the same time the person should be well versed with the social media trends while projecting the company. This being a very crucial aspect as companies could be directly interacting with their customers through an open platform where a like or a dislike does make a great impact on the posting member as well as others who are active on the same platform. A point to remember here is that each and every post can be monitored to ascertain its performance and popularity
Time Factor – This could be yet another key aspect of any media campaign which when planned, they have to delivered right on the dot else the very essence of it gets simply lost somewhere. With regards to the social media campaigns, it becomes essential to get the required material and tasks ready and geared up for action as per the pre decided schedule, be it photos, quizzes, campaigns, applications, videos and much more. Lapses in delivery and go live schedules are not simply imaginable at this stage.
Apart from this, real time engagement does play a vital role here as well. When people or followers paste their feedback or reviews on the accounts, it becomes imperative that they are acknowledged or responded within no time for it makes a great impact on the overall image of the brand.
At the same time, the moderation of accounts, extent of employee interaction through these social media accounts , budgets and finances and ROI has to be given due importance. Similarly, as with real time campaigns, social media branding and awareness does take time initiate as well as build up, hence it becomes essential to give it time and space to develop and grow and reserve enough funds for the same. Always bear in mind that the social media marketing campaign has to be considered as long term campaign which has to be kept running and in case if left midway or abruptly discontinued it does affect the image of the company.
Previous Post : How Social Networking Sites Can Help You Write Your PPC Ads