Despite its many benefits, AdWords has its limitations that may make it harder to achieve the desired results when targeting specific demographic areas. To make sure that your marketing campaign is not left out in vain, you definitely require a proper setup that optimises the time invested, money spent, and the experts involved.
Computer vision employs AI and big data to drive various marketing objectives like enhancing programmatic video capabilities, unraveling semantics in social media posts and images. Want to check out how this is done in the real world? Then check out a few use cases to understand the prowess of computer vision for marketing
Dark social is the mode of communicating (mostly one to one, or one to many) using instant messages or other private channels of communication. With its jump in usage, marketers are increasingly seeking interest into the realms of dark social and how it can be utilised to gain richer insights into customers’ pain points or their buying behaviour.
Twitter has changed the way tweets are displayed on a user’s timeline. You will see much more tweets and relevant tweets now compared to its earlier avatar. By virtue of more tweets and thereby more user engagement, its revenue and earnings have increased by 14% and 12% in the first two-quarters of 2017.