Recently, talks have been doing the rounds everywhere about autonomous vehicles being the next big thing. From the marketing perspective, autonomous vehicles come as a good news as it opens up a broad new marketing avenue for publishers. This implies that the screens of vehicles will now become the space or platform where publishers and advertisers will compete against each other.
While searching something online, Google shows a certain kind of YouTube videos in its search results, however, if you use the search term on YouTube, you would get different search results. This happens because according to a report from the Stone Temple Consulting, Google and YouTube rank the videos differently.
There are an estimated 2.34 billion people worldwide who use social media platforms every day and rely on such platforms to be informed about the latest happenings of their favourite brands. Not to mention, the consumers use the platforms to connect and share with the friends about all the things they like and enjoy. With such a huge avenue of marketing on social, it is high time for the brands to pull up their socks and use the social media platform to its fullest potential and garner loyalty among both their existing and prospective customers.