Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.
Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.
Chatbots are being installed by big companies into their sites to have a better degree of customer engagement and faster issue resolution. But can a chatbot be used for a search engine? If yes then how can it be deployed efficiently to bolster the overall searching experience for a user? Read these helpful tips for more info.
Pinterest announced the unlocking of more than 5000 varied ‘interests’ that digital advertisers can target against a ‘Taste Graph’. This means a much better precision-based targeting will be made available for digital ad marketers, which in turn, is expected to boost the conversion from Pinterest substantially.