Building a targeted and effective AdWords campaign is the right thing to do for marketers to capture qualified leads. Since numerous business owners would be leveraging paid marketing modes, it’s high time to think differently and stand out from the rest of the crowd. Here are some ways to help you create innovative strategies with AdWords.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.