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logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi
logicserve digital logicnews @LogicserveDigi

PPC

How to Improve Display Ad Campaign Targeting?

Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.

SEO

Move over B2B and B2C; it is the age of P2P now

Person to Person (P2P) Marketing is an interesting topic worth exploring for all digital marketers. Instead of clubbing your customer segment into Business to Business (B2B) or Business to Consumer (B2C), a saner approach in today’s times of digital marketing uncertainty and trust issues is to go for a human essence in interactions.

Major Changes to How Google Spends Your Budget

Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.

SMO

Pinterest Introduces Taste Graph for Better Ad Targeting

Pinterest announced the unlocking of more than 5000 varied ‘interests’ that digital advertisers can target against a ‘Taste Graph’. This means a much better precision-based targeting will be made available for digital ad marketers, which in turn, is expected to boost the conversion from Pinterest substantially.

Logic Talk